Brand repositioning in the Canadian & US markets
SECTOR: CONSTRUCTION EQUIPMENT
The objective of the project was the brand and product repositioning in US and Canada.
The product is a professional technical equipment dedicated to a very specific and well-defined niche of users.
We interacted with the customer for the User and Buyer Personas definition (North America) and the identification of the main communication channels (B2C and B2B) through which to convey messages.
Once the communication channels were identified and monitored, we identified the specific target topics of interest and we developed these themes, declining them in macro-lines of communication (technical and emotional videos, photographs, animations, articles for post).
A first priority was given to a great deal of work on organic content, then flanked by social media advertising campaigns.
What we achieved together:
Social media (organic) posts and stories published (per year)
Growth of Brand Awareness
Target follower growth (in 3 years)
Sponsored social media campaigns
Leads generated via social media activities (per year)