Lead generation in the UK and Ireland markets

SECTOR: CONSTRUCTION EQUIPMENT
With the commercial entry into the UK and Ireland markets, we proposed the customer to support the B2B expansion phase with the creation of several Lead Generation campaigns, aimed at the target audience.
After an initial analysis of the topics of interest to the target and the communication channels, we implemented and monitored several social media campaigns. For each campaign we created photo and video content.
The campaign monitoring and optimization led us to obtain very competitive CPCs, allowing the customer to optimize costs according to the initial budget.

 

What we have achieved together:

36

Lead Generation campaigns

80

Content created and organically delivered (multi-channel)

12

Technical-commercial videos created

800+

Targeted leads generated through social media activities (per year)

20%

Conversion rate of generated leads
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