We apply behavioural science to marketing to make it more effective

Whatever challenge you’re facing, we’ll draw on findings from psychology and behavioural science to offer solutions grounded in evidence.

We apply behavioural science to marketing to make it more effective.

Whatever challenge you’re facing, we’ll draw on findings from psychology and behavioural science to offer solutions grounded in evidence.

About our team and our experience

Some of the team members who will follow your project have been in behavioural marketing for over 20 years and have worked as consultants with Google, Facebook, BrewDog and Barclays, as well as more than 100 other companies of different sizes to help them overcome their challenges.

We are an international working group specializing in behavioral science applied to marketing and sales.

Our team also includes Richard Shotton, author of “The Choice Factory“, a best seller translated into 11 different languages that explains how behavioural science can help solve business challenges.
In 2021 Richard was made an honorary member of IPA UK and a member of the Moller Institute, Churchill College, Cambridge University.

OUR APPROACH

Behavioural scienceonce known as social psychologyis the study of how people actually behave, rather than how they claim to.

If you’re going to design effective marketing or research approaches, you need to understand these genuine motivations.​

​We can help you understand and then apply the theory to any business question you have.

We believe that applying behavioural insights should be:

Simple

There’s a vast amount of published research – theoretical and applied, classic and lesser-known. We filter and simplify and pass on what you need to know.

Practical

Understanding the research is just the first step. How exactly can you use it? We turn theory into practice.

Creative

Great ideas need a lateral approach. We apply relevant behavioural insights in unexpected ways.

HOW IT WORKS

Brief

Send over your key challenges to us. You’ll be under time pressure so the brief can be short, just a paragraph or a quick phone call.

Analysis

Within 96 hours we’ll identify cx8 – x10 relevant psychological findings or biases that will help you respond to the challenge.

Application

For each of these biases we’ll explain the theory, the academic evidence and, most importantly, the marketing applications.

Comparison

In terms of format, we’ll send you a comprehensive written document and then follow up with a call or meeting to discuss any questions that you have.

Let's talk about your goals together?