Choosing a Digital Marketing Agency means involving an external company to collaborate on one of the most strategic activities for the company.
Today digital marketing has taken on an almost equivalent and complementary role to traditional commercial and communication activities.
While once web marketing was considered (and actually was) marginal for companies, today its relevance is such that can be defined essential.
Even for B2B companies, digital is becoming one of the main competitive levers.
For this reason, the market of digital marketing agencies in Canton of Ticino and, in general, throughout Switzerland is in great turmoil. Lugano, Bellinzona, Mendrisio and Chiasso are examples of this.
Today, considering Ticino only, there are dozens of different realities of various dimensions.
Each web agency offers digital marketing services, from website development to the web corporate strategy definition and implementation.
Digital Transformation is also underway in Canton of Ticino
With the Digital Transformation also taking place in Canton of Ticino, within the next 24-36 months, every service or manufacturing company will have to have digital skills, an internal digital marketing department or rely on an external digital marketing agency.
Finding your way around such a landscape is not always easy because, in the digital world, there is a big difference between the “facade” of the digital marketing agency and what the company actually is as a whole.
The indicators that should be checked are: turnover, number of employees, customer retention, skills acquired, training programs.
So, how to choose the best digital marketing agency in Canton of Ticino?
The question itself is incorrect.
There is no digital agency better than the others in absolute terms: there is a digital marketing agency suitable for the specific needs of the company
For this reason, we highlighted our main features, together with some tips for making a first selection of a digital agency in the Canton of Ticino suiting your needs at best.
Here are our 6 values and the characteristics we consider fundamental:
- We are a new generation HYBRID Digital Marketing Agency
- We work with high autonomy levels
- We are constantly training abroad
- Each project is relevant to us
- We have experience and international vision
- We don’t believe in digital copy-paste strategies
We are a strategic partner with a vision beyond traditional schemes and with an extremely innovative approach to business development. We are a reality made up of professionals with different skills made available to the customer’s commercial, marketing and digital needs.
1 – We are a new generation HYBRID Digital Marketing Agency
Develed Sagl is a new generation agency, that can be defined as a hybrid digital marketing agency. Actually. the first hybrid digital marketing agency in the Canton of Ticino. In addition to a deep knowledge of digital marketing and communication, over the years we have held operational and managerial roles (often commercial ones in the field) in companies of different dimensions.
This allows us to understand very well the internal dynamics of our customers and the real needs at a commercial and marketing level. Further of being a digital marketing agency, Develed also has a consolidated department of sales and new markets development. This approach, closely linked to the real market, is one of the factors most appreciated by our customers.
All the communication initiatives we agree with our customers are evaluated and implemented always keeping in mind the commercial strategy.
Develed Sagl’s integrated approach combines commercial techniques with advanced digital marketing. We propose innovative and achievable methods with accessible budgets and support the customer until objectives are achieved.
2 – We work with high levels of autonomy
Once the context, the objectives and the strategy are correctly defined, we are able to create content or relate to the project stakeholders, without overloading the client with requests for photos or videos or copy.
We are aware the customer is very busy managing the company and needs the digital partner to propose ideas and solutions ready-to-be-used.
In our experience, working with high levels of autonomy is essential when collaborating with SMEs not having in-house marketing and communication teams. Develed has a spirit of initiative, flexibility, autonomy and organizational skills. All this always respecting the requests and expectations of the customer.
3 – We are constantly trained abroad
As one of the leading commercial and digital marketing consultancy agencies in the Canton of Ticino, our focus is on continuous education.
In a market evolving at a speed never seen before, a continuous training program is absolutely essential to keep up with the times and provide customers-partners with a complementary, updated and extremely innovative vision.
We train not only in Switzerland, but also in the USA, Canada, UK and Italy That’s in order to provide our customers with the best knowledge available as for communication, strategic and operational digital marketing and business development.
Often, when we take part to advanced courses abroad, we bring to the training project work concrete business cases coming from our customers. In this way, the client indirectly benefits from the additional consultancy of some of the best universities in the world.
As a result, the continuous updating as for sales, innovation and digital marketing, the long-standing experience and the constant commitment our entire team demonstrates in the everyday life made Develed Sagl a structured, competent and reliable company.
4 – Each project is relevant to us
No project is marginal to us. Having lived on the customer’s side for many years, we know well some digital marketing companies often approach projects with little attention, giving priority only to the economic aspect.
Develed’s philosophy is to follow fewer projects, but more in depth, becoming a partner and a long-term operational and strategic reference. In short, we act as if we were part of the client company, looking after its interests with the same passion and determination. Develed’s philosophy is to follow fewer projects, but more in depth, becoming a partner and a long-term operational and strategic reference. In short, we act as if we were part of the client company, looking after its interests with the same passion and determination. Our approach is radically different from the one of classic marketing and communication agencies. We believe, before being a digital expert, it is necessary to have held managerial and operational roles in different production companies, both in the SMEs and in the multinational ones.
Furthermore, we are sure having an in-depth knowledge of the reality in which our customer operates and also of its products is one of the essential levers to make a difference in a hyper-competitive context.
This way of working led us, in just 5 years, to be among the top 3 independent digital marketing agencies in the Canton of Ticino.
5 – We have experience and international vision
Among the features most appreciated by our customers is the international vision. Further of being a digital marketing agency in Ticino, Develed Sagl is, at the same time, active in several countries. Our team has an international work esperience, often having lived abroad. Our team is made up of export managers, communication and digital marketing experts, as well as product promoters.
Those international experiences are concrete: from the market opening from scratch in Canada and In the US market for a manufacturing company, to the management of a Spanish branch and several other initiatives proposed and successfully accomplished.
Our background and direct knowledge (of the field) of some of the main foreign markets allow us to develop digital marketing strategies having in mind the social and engagement dynamics of each country.
6 – We are not a digital marketing agency offering “copy-paste” strategies
We do not believe in “copy-paste” digital marketing strategies. Each reality and each objective are different and must be optimised according to the specific need of the customer.
In conclusion, Copy-paste strategies don’t work. We believe in a pragmatic and personalised approach. Working with innovative projects in different countries and for several sectors, we developed the ability to analyze different scenarios and to formulate strategies in a personalized and alternative way to traditional schemes.
Some suggestions on how to make a first selection among digital agencies, going beyond the facade.
Here are some useful tips on how to do a first screening of the digital marketing agency in Canton of Ticino, to find one suitable for your needs.
As anticipated, in the world of web marketing, even in Ticino, it is necessary to dig under the surface, to get to better know a digital agency and start a profitable relationship.
Here are 3 rules to follow for a first screening and understanding if the digital agency will be able to fulfill what you want. There is no right or wrong choice in absolute terms: the digital agency must be selected according to the specific objectives the client.
3 basic indicators
- Check the agency’s turnover. There are free online tools showing the turnover of the past year. One such tool is dnb.com/business-directory
- Check the staff number actually composing the digital marketing agency. It is the human element actually guaranteeing that your project will be well executed, with dedication and passion. The team staff can always be found on dnb.com/business-directory.
- Ask for references and make at least 2 phone calls to understand how the digital agency works or has worked in the past.
Even in Switzerland, and in particular in Canton of Ticino, doing digital marketing today is a strategic choice. In a few years for some companies the digital department has become so important it has seen the same resources and budget once addressed to the commercial department.
For this reason, the choice of a Digital Marketing Agency in Canton Ticino must be carefully considered. A digital marketing agency must have a real passion for what it does. Furthermore, it must have a strong orientation towards results, those that make the difference, measurable over time.
If you want to better understand how we work and why today Develed is among the first Digital Agencies in Canton of Ticino, contact us and we will be happy to show you interesting business cases.
